Bulletin description: "A case study approach to business strategy, tactics, and decision-making in multinational enterprise. Interactive effects of governmental and business policies."
Semester: Spring 2008
Instructor: Dr. Gerardo Ungson Y.F. Chang Endowed Chair
Project work: IBUS 690 is an undergraduate course, however, I petitioned to take this class as independent study. I was able to pick up where I left off in IBUS 620 and continued exploring a business opportunity in Vietnam.
In this class I began formulating a business plan and got exposure to some techniques that were very new to me: market share index and customer satisfaction index (both Roger Best models), the core features of a business model, and in-depth application of Michael Porter's five forces model used in industry analysis. We also explored how a company's financials can tell an interesting story, one which can contradict what the markets are telling us.
While I thought I would have a more complete business plan for an opportunity I have spotted in Vietnam, I now realize just how much work goes into such a plan. I plan on continuing this work in BUS 895 which I'll be taking in my final semester in the fall (2008). By then my business plan should be complete, and if the opportunity still exists this fall, I will definitely seek funding.
I wish to thank Dr. Ungson for allowing me to sit in this undergraduate class, and making the necessary adjustments to the syllabus for me. Having this kind of flexibility in the MBA program allows for a much richer experience, not just in terms of the kinds of work I get to do, but also exposure to more faculty and more ideas. Maraming salamat, Dr. Ungson.